Your Leads, In The CRM You Already Use — Automatically.
my +plus leads has the most direct integrations in the real estate lead-gen space by a wide margin. We push every FSBO, expired, neighborhood, and preforeclosure lead straight into your CRM or dialer — with real-time status updates, no Zapier middleman, and no extra cost.
What Gets Synced
Every integration pushes the full lead record — not just a name and phone number. Your CRM gets everything we find, formatted correctly, with status updates that keep your pipeline accurate over time.
Full Contact Data
Owner name, mailing address, mobile phones, landlines, VOIP, email, and social profiles — mapped to the correct fields in your CRM.
Property & Listing Detail
Price, beds, baths, last sold date, sold amount, assessed value, estimated value, and Do Not Call status.
Automatic Status Updates
When a lead's status changes — relisted, sold, off-market — we push the update so your CRM never falls out of sync.
Two-Way Sync (Select Partners)
Follow Up Boss currently supports full two-way sync, with more partners rolling out through 2026.
my +plus leads Direct Integration
- Built on each partner's native API by our engineering team
- Leads arrive in seconds, in the correct CRM fields, every time
- Ongoing status updates flow automatically — no manual cleanup
- No extra subscription — included in your base service fee
- No rate limits, task caps, or "Zap" quotas to worry about
- When a partner updates their API, we maintain the connection
Typical Zapier-Only "Integration"
- Requires a paid Zapier account on top of your lead service
- Subject to Zapier task limits and rate-limit delays
- Field mapping is your job, and it breaks when either side changes
- Rarely supports status updates — leads go stale fast
- Debugging failed Zaps falls on you, not the lead provider
- One more vendor in your stack, one more thing to monitor
Don't See Your CRM? We Still Have You Covered.
For platforms not on our direct list, we offer a full Zapier integration — so you can route your my +plus leads data into thousands of apps, including any real estate CRM we haven't built for yet.
Start Your Free TrialIs the CRM integration included with my subscription?
Yes. Every direct integration is included in your base service fee at no extra cost. There are no setup fees, no per-integration charges, and no premium tier required.
What is the difference between a direct integration and a Zapier integration?
A direct integration uses each partner's native API — leads and status updates sync in real time, with no third-party middleware, no extra subscription, no rate limits, and no broken Zaps to troubleshoot. A Zapier integration routes data through a third-party bridge, which adds latency, cost, and failure points. my +plus leads builds direct integrations with every major real estate CRM and dialer, and offers Zapier as a fallback for platforms not on our direct list.
What information gets synced to my CRM?
Everything we collect: owner name, property address, mailing address, mobile phones, landlines, VOIP numbers, email addresses, social media profiles, Do Not Call status, last sold date, sold amount, assessed value, estimated value, and property details like price, beds, and baths. We also push lead status updates — for example, when an expired listing comes back on the market or sells.
Which CRMs and dialers do you integrate with?
ArchAgent PowerDialer, BoldTrail, CINC, Follow Up Boss, GoHighLevel, IList Tech, Lofty, Mailbox Power, Mojo Sells, Phone Burner, Prospect Boss, Real Geeks, RealtyJuggler, Sierra Interactive, Top Producer, and Wise Agent. We also support Zapier for any platform not on the direct list.
Do you support two-way sync?
Follow Up Boss currently supports full two-way sync, with additional two-way integrations rolling out throughout the year. All other integrations are one-way push with automatic status updates, which keeps your CRM fresh without manual cleanup.
How long does setup take?
Most integrations take under a minute. Some are one-click from your my +plus leads portal; others ask you to paste an API key from your CRM. Our support team is available if you need help.
My CRM isn't listed. Can I still sync my leads?
Yes. We offer a Zapier integration that lets you route my +plus leads data into thousands of apps, including any real estate CRM not on our direct integration list.