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Machine Learning · Daily Recommendations · Refreshed Every Morning

Predictive Analytics for Real Estate Agents & Investors

Recommendations by my +plus leads uses machine learning and regression models to score every property in your farm — surfacing the homeowners most likely to list, most likely to convert, and most likely to answer the phone today. Stop chasing stale, generic lead lists. Start each morning with a ranked roster of motivated sellers in your market, complete with mobile phones, equity profile, and the right time to call.

Find Your Next Listing With Machine Learning, Not Guesswork

We trained three predictive models on millions of property records, ownership histories, tax-roll signals, and listing outcomes to do one thing: tell you which homeowners in your farm are most likely to sell — and exactly how to reach them.

Every night, Recommendations regenerates your list by ingesting fresh signals from public records, tax rolls, FSBO and FRBO postings, expired and canceled listings, and preforeclosure filings across your 50-mile farm. Every morning, you log into a ranked, deduplicated list of properties with contact data, equity profile, length of residency, and optimal outreach timing already worked out. No spreadsheets. No cross-referencing list-broker exports. Just the next 30 doors to knock on, in priority order.

It is the difference between cold prospecting — where you dial 100 numbers to find one motivated seller — and predictive prospecting, where the model hands you the 10 properties most likely to convert before you pour your first coffee.

What Is Predictive Analytics in Real Estate?

Predictive analytics in real estate is the use of machine learning, regression models, and historical data to forecast which homeowners are most likely to sell their property within a defined window of time. Instead of relying on broad demographic lists or waiting for a homeowner to signal intent — by posting a For Sale by Owner ad, letting a listing expire, or falling into preforeclosure — predictive models analyze hundreds of property-level and ownership-level signals to identify motivated sellers before they hit the market.

The signals can include length of residency, equity position, life-stage indicators (empty nesters, mover-uppers), absentee status, neighborhood turnover patterns, tax assessment history, and prior listing behavior. Each property in your farm is scored against the model, and the highest-probability matches are surfaced as recommendations.

For real estate agents, this means a shorter path from prospecting to listing appointment. For investors, it means earlier access to off-market opportunities before competition arrives.

Predictive Prospecting vs. Traditional Lead Lists

Traditional real estate lead lists are reactive. You wait for a homeowner to expire off the MLS, post on Craigslist, or get served foreclosure paperwork — and then you compete with every other agent who bought the same list. The signal is loud, but so is the competition, and the seller is often already frustrated by the time you arrive.

Predictive prospecting flips the timing. Rather than reacting to public events, the model scores every property in your farm continuously and surfaces the homeowners most likely to list in the near future. You reach the seller during the consideration window — before the sign goes in the yard, before the listing agreement is signed, before five other agents have called.

The two approaches are complementary, not opposed. Recommendations layers predictive scoring on top of traditional lead types (FSBO, FRBO, Expired, Preforeclosure), so a property that is both an expired listing and a high-equity empty-nester scores higher than either signal alone. The result is a ranked list — not a flat one — that tells you who to call first.

How the Recommendations Engine Works

Recommendations runs three predictive models in parallel, each answering a different question — and each trained on a different kind of signal.

  • Likely to List — Which homeowners in your farm have the highest probability of putting their property on the market? Trained on length of residency, equity position, life-stage signals (empty nesters, mover-uppers), tax-roll data, and historical turnover patterns in comparable neighborhoods. This is the upstream model: it scores properties before the seller has taken any public action.
  • Likely to Lead — Of the properties surfaced, which ones are most likely to convert into a closed transaction with an agent or investor? This model runs inside an active feedback loop — real listing and conversion outcomes flow back into the algorithm over time, sharpening which signals actually predict a working lead versus a dead end.
  • Likely to Contact — Of the leads you should reach out to, which ones are most likely to actually answer when you call, text, or email? This model also runs on a feedback loop, learning from real contact results — which numbers connect, which times of day produce live conversations, which outreach patterns get a response. The result is outreach timing tuned by real prospecting data, not assumptions.

The feedback-loop architecture is what makes Recommendations different from a static lead list. Likely to List tells you who might sell. Likely to Lead and Likely to Contact tell you who to work first and when — and they continue improving over time as more real-world outcomes flow back into the models.

Every night, the engine ingests fresh data from public records, tax rolls, MLS expirations, FSBO and FRBO postings, and preforeclosure filings across your 50-mile farm. Every record is matched, deduplicated, scored, and ranked. Every morning, you log in to a refreshed list — enriched with mobile phones, emails, equity profile, and seller tags — ready to work.

The list is dynamic by design. A property that was a top recommendation on Monday may drop on Tuesday as new signals change its score. The seller who finally becomes “likely to contact” on Thursday surfaces to the top before your competitors notice.

Why Choose Recommendations

AI That Picks Your Next Listing

AI That Picks Your Next Listing

Machine learning scores every property in your farm against three predictive models — Likely to List, Likely to Lead, and Likely to Contact — and surfaces a ranked daily list. Stop guessing which door to knock on. Start with the homeowners the data says are ready.

Right Lead, Right Time

Right Lead, Right Time

The Likely to Contact model analyzes real outreach results to identify when sellers are most likely to actually answer the phone, respond to a text, or open an email. Spend your prospecting hours on conversations, not voicemails.

Every Lead Type, One Ranked List

Recommendations pulls signals from FSBO, FRBO, Expired and Canceled listings, Preforeclosure filings, and your full Premium Neighborhood farm — then deduplicates and scores them together. One workflow, one daily list, one priority order — instead of five disconnected lead sources competing for your attention.

Graphic showing Recommendations flowing into real estate CRMs

Built Into Your Existing Stack

Recommendations is included at no additional cost for accounts subscribed to Premium Neighborhood and any two data services. Leads sync directly with BoldTrail, KvCore, Follow-up Boss, Lofty, Sierra Interactive, MOJO Sells, GoHighLevel, and Mailbox Power — so the model’s output lands in the CRM you already work from.

Predictive Analytics for Real Estate FAQ

 

What is predictive analytics for real estate?

Predictive analytics for real estate is the use of machine learning and statistical models to forecast which homeowners are most likely to sell their property within a defined window of time. Models analyze property-level signals — length of residency, equity position, life-stage indicators, tax-roll history, neighborhood turnover patterns — to score each home in your farm and surface the highest-probability sellers as leads. The goal is to identify motivated sellers before they list publicly, giving agents and investors a head start on the competition.

How does the Recommendations service work?

Recommendations runs three predictive models — Likely to List, Likely to Lead, and Likely to Contact — across the data inside your my +plus leads account. Every night, the engine ingests fresh signals from public records, tax rolls, MLS expirations, and FSBO, FRBO, and preforeclosure feeds across your 50-mile farm. Every morning, you log in to a refreshed, ranked daily list of properties enriched with contact data, equity profile, and seller tags.

What are the three predictive models?

The three models each answer a different question. Likely to List scores which homeowners are most likely to put their property on the market, trained on length of residency, equity, life-stage signals, and tax-roll data. Likely to Lead scores which surfaced properties are most likely to convert into a closed transaction, refined through a feedback loop using real listing and conversion outcomes over time. Likely to Contact scores when and how to reach a prospect, learning from real outreach results to identify the times and channels most likely to produce a live conversation.

 

Who is eligible for Recommendations?

Recommendations is available to accounts subscribed to Premium Neighborhood and any two data services. The qualifying data services are For Sale by Owner (FSBO), For Rent by Owner (FRBO), Expired Listings, and Preforeclosure Leads. If your account already meets these requirements, Recommendations is included at no additional cost.

How much does Recommendations cost?

There is no additional cost for Recommendations when you have a qualifying subscription — Premium Neighborhood plus any two data services. The most common entry points are the Pro Leads Bundle at $156/month and the Ultimate Prospector Bundle at $199/month, both of which include Recommendations and a 14-day free trial.

How often are the recommendations generated?

A fresh list is generated dynamically every day. Because the Likely to Contact model is built around optimal outreach timing, working from a current list is essential — yesterday’s top recommendation may not be today’s, and vice versa.

What information is included with each lead?

Each property in your daily list includes core attributes — square footage, beds, baths, property type, assessed value, estimated (AVM) value, last sold date and amount — plus seller-profile tags that identify Free and Clear, Absentee, Non-owner Occupied, High Equity, Mover Upper, and Empty Nester properties. Contact data includes owner name, mailing address, mobile and landline phones, VOIP numbers, and email addresses, all scrubbed against the Do Not Call registry.

How is Recommendations different from a Likely-to-List service or a standalone FSBO list?

A standalone FSBO, Expired, or Likely-to-List feed gives you one signal type in a flat, unranked list. Recommendations combines all of those signals into a single daily list, scores every property with three predictive models, and ranks the output — so you work the highest-probability prospects first instead of dialing through a list in the order it was delivered. It is a workflow layer on top of the data products, not a replacement for them.

What CRMs does Recommendations integrate with?

Leads from Recommendations sync with the same platforms supported across my +plus leads, including BoldTrail, KvCore, Follow-up Boss, Lofty, Sierra Interactive, MOJO Sells, GoHighLevel, Mailbox Power, and ArchAgent Dialer. Your daily list lands in the CRM you already work from — no manual export, no double entry.

Can investors use Recommendations, or is it only for real estate agents?

Both. The Likely to List model surfaces motivated sellers regardless of how you intend to close the transaction, and the seller-profile tags — High Equity, Free and Clear, Absentee, Non-owner Occupied — are specifically valuable to investors looking for off-market acquisition opportunities. Wholesalers, flippers, and buy-and-hold investors use the same platform agents do, just with different filters applied.

Get Started With Predictive Analytics

Recommendations is included at no extra cost with any qualifying subscription. Pick the bundle that fits your prospecting style — every plan below includes Recommendations and a 14-day free trial.

For Sale by Owner, Expired Leads, Premium Neighborhood

Pro Leads
$156/ MO
  • Daily FSBO & Expired lead lists
  • 1,000 Premium Neighborhood enhancements
  • Recommendations included — three predictive models, refreshed daily
  • 14-day free trial, no long-term contract
Start Your Free Trial

FSBO, EXPIRED, FRBO, PREFORECLOSURE & PREMIUM NEIGHBORHOOD

Ultimate Prospector Bundle ⭐ Most Popular
$199/ MO
  • Our entire suite of seller leads, bundled at a discount
  • Mobile phones, email addresses, and DNC-scrubbed contact data
  • Recommendations included — Likely to List, Likely to Lead, Likely to Contact
  • 14-day free trial, month-to-month
Start Your Free Trial

FSBO, FRBO, and Premium Neighborhood

Investor Bundle
$139/ MO
  • Daily FSBO & FRBO lead lists
  • Absentee Owner, High Equity, and Free-and-Clear filters
  • Recommendations included — built for off-market acquisition workflows
  • 14-day free trial, no contract
Start Your Free Trial

Not Sure Which Plan Fits?

Tell us about your market and your prospecting workflow and we’ll point you at the right bundle. No pressure, no commitment — just a 15-minute conversation with someone who knows the platform.

 Email info@myplusleads.com

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