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How Real Estate Agents Can Automate Their Direct Mail to FSBO and Expired Campaigns

In today’s digital age, it’s easy to get caught up in expensive social media marketing strategies and forget about traditional methods like direct mail. However, direct mail can still be an effective tool for growing your brand as a real estate agent. Using dynamic and engaging content, you can easily reach your entire geographic farm while avoiding the continuously more convoluted noise associated with online advertising.

my +plus leads has created a direct integration with Mailbox Power making completely seamless to deliver high quality mail pieces to For Sale by Owner, For Rent by Owner, Expired, and Pre-foreclosures. Additionally, use the Neighborhood Data Service with our proprietary Likely-To-List algorithm to generate target campaigns to likely sellers.

The Benefits of Using Direct Mail
1. Stand out from the crowd
With so many real estate agents using digital marketing strategies like email and social media, direct mail can help you stand out from the crowd. A well-designed and targeted direct mail campaign can grab the attention of potential clients and set you apart from other agents who rely solely on online marketing.
People still check their mailbox daily and thumb through each piece of mail. Consistently brand yourself to potential sellers and be in front of their mind when they make the decision to sell.

2. Targeted approach
Direct mail allows you to target specific groups of people with your marketing message. For example, when paired with the my +plus leads For Sale by Owner or Expired Leads, sellers will automatically receive postcards regarding how you can increase their profit while lowering the time to sell. This targeted approach can increase the effectiveness of your marketing efforts and lead to a higher return on investment.

3. Personal touch
Direct mail allows you to add a personal touch to your marketing efforts. By using call to actions, such as home evaluation sites or QR codes, you can identify interested prospects. Next, include a handwritten note or address the recipient by name, which can make them feel more valued and increase the chances of them considering you for their real estate needs.

4. Tangible and memorable
Direct mail is a tangible and memorable form of marketing. Unlike online ads or social media posts, a physical piece of mail can be held and looked at multiple times, increasing the chances of your message sticking with the recipient.

5. Cost-effective
Direct mail can be a cost-effective marketing strategy when done correctly. By targeting specific groups of people and using eye-catching designs, you can increase the chances of your mail piece being noticed and acted upon. This can lead to a higher return on investment compared to other forms of marketing.

So, how can you use direct mail to grow your brand as a real estate agent? Here are a few tips:

1. Define your target audience
Before you start your direct mail campaign, define your target audience. Who are the people you want to reach? Are they homeowners, renters, or people who have recently moved into your area? By defining your target audience, you can create a more effective and targeted campaign.

You can set up different groups and assign specific campaigns to FRBO, FSBO, Expired, etc. ensuring that your message is on point and on time.

2. Create an eye-catching design
Your direct mail piece should be eye-catching and memorable. Use high-quality images and graphics, and make sure your message is clear and concise.

If you sign-up HERE, you will receive free templates designed by the Real Estate Ninja Kelly Wheeler which are already converting sellers across the country.

3. Offer something of value
Give the recipient a reason to keep your mail piece by offering something of value. This could be a free home valuation, a list of local schools, or tips for staging their home. Always make sure that your message is on point to the niche that you are approaching and that you offer a unique selling proposition.

4. Follow up
Don’t forget to follow up with the recipients of your direct mail campaign. Send a follow-up email or make a phone call to see if they have any questions or to schedule a meeting.

Direct mail can be a valuable tool for growing your brand as a real estate agent. By targeting specific groups of people and creating eye-catching designs, you can increase the effectiveness of your marketing efforts and set yourself apart from other agents who rely solely on digital marketing. So, don’t overlook the power of direct mail in your marketing strategy.