CRM integration
Quick answer: my +plus leads offers a direct integration with Lofty that automatically pushes your FSBO, expired, neighborhood, and preforeclosure leads into Lofty — with full contact and property data, at no extra cost.
Lofty (formerly Chime) is an AI-powered real estate CRM and lead-generation platform offering smart plans, IDX websites, and automated nurture campaigns.
Lofty's AI smart plans nurture leads on autopilot, but only for leads that make it into the CRM cleanly. The my +plus leads direct integration delivers FSBO, expired, and neighborhood leads into Lofty in the correct fields so smart plans, lead pools, and automations kick in right away.
Every integration pushes the full lead record — not just a name and number — mapped to the correct fields in Lofty:
Authorize the Lofty connection from your my +plus leads portal — no manual import required. Built on Lofty's native API by our engineering team, leads arrive in seconds — in the correct fields, every time — and ongoing status updates flow automatically, so your pipeline never falls out of sync. When Lofty updates its API, we maintain the connection.
Yes. We built a direct integration with Lofty, so leads and status updates sync in real time with full contact and property data.
Yes. Leads arrive as standard Lofty contacts in the correct fields, so your smart plans and automations trigger automatically.
Everything we collect: owner name, property and mailing address, mobile, landline and VOIP numbers, email, Do Not Call status, last sold date, sold amount, assessed and estimated value, and property details like price, beds, and baths — all mapped to the correct fields in Lofty.
Most Lofty setups take under a minute. Some connect with one click from your my +plus leads portal; others ask you to paste an API key. Support is available if you need a hand.
Connect Lofty in under a minute and let your motivated-seller leads flow in automatically.
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