Predictive Analytics · Big Data · Machine Learning — Delivered Daily

Likely to List Leads for Real Estate Agents

my +plus leads uses predictive analytics to identify the homeowners in your farm with the highest propensity to list — complete with mobile phones, email addresses, and owner contact details — so you can start the conversation before your competition even knows the seller exists.

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Likely to List is the Ultimate Predictive Prospecting Tool

Our proprietary algorithm analyzes hundreds of attributes for every property in your farm — owner demographics, life events, financial signals, equity position, length of ownership, and dozens of other data points. It then compares those attributes against millions of recently sold homes to surface the sellers most likely to list in the near future.

Built directly into the Premium Neighborhood Data Service, Likely to List turns ordinary circle prospecting into a precision-targeted listing pipeline. Instead of dialing every door on the block, you focus your time, marketing budget, and energy on the handful of homeowners who are statistically most ready to sell.

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What Are Likely to List Leads?

Likely to List leads are homeowners identified by our predictive analytics engine as having a statistically high propensity to put their home on the market in the near future. Rather than waiting for a listing to expire or a For Sale by Owner sign to go up, our algorithm surfaces sellers before they make a move — giving you a first-mover advantage no other lead source can match.

Each lead is scored using hundreds of property, owner, demographic, and financial data points, then ranked so you always know where to spend your prospecting time first.

Why Are Likely to List Leads So Valuable?

Most listing leads are reactive — you find the seller after they’ve already made a decision and started talking to other agents. Likely to List flips that model on its head. By identifying homeowners before they list, you get to introduce yourself, build rapport, and earn the listing appointment without competing against a dozen other agents fighting for the same seller.

The result is a steadier listing pipeline, lower marketing costs per appointment, and conversations that start with you as the trusted advisor instead of just another cold caller.

How My Plus Leads Gives You the Edge

my +plus leads aggregates billions of data points from county records, public sources, and proprietary datasets, then runs every property in your farm through our Likely to List scoring engine each night. The output is delivered straight into the Premium Neighborhood portal with full owner contact information — mobile phones, landlines, emails, and mailing addresses.

Whether you prospect by phone, mail, door-knock, or digital ads, Likely to List ensures every dollar and every hour goes toward the sellers most likely to convert.

Big Data, Big Commissions

Machine learning and artificial intelligence are reshaping modern marketing — and now you can put that same technology to work in your listing pipeline. Our Likely to List algorithm processes billions of data points every night so you spend your prospecting hours on the homeowners most likely to sell, not the ones least likely to answer.

Predictive Scoring You Can Trust

Every property in your farm is run through our proprietary scoring engine and ranked by propensity to list. Instead of guessing which doors to knock or which numbers to dial, you get a clear, ranked list of the highest-opportunity sellers in your market — updated continuously as new data comes in.

Find Your Target

Layer the Likely to List score on top of Premium Neighborhood’s built-in filters to build a truly customized prospect list. Filter by home value, owner age, length of ownership, equity position, absentee status, or any combination — then sort by Likely to List score to surface the hottest leads inside your custom segment.

Seamless Data Integrations

Push your highest-scoring leads directly into the tools you already use. my +plus leads integrates with BoldTrail, BoldTrail, Follow-up Boss, Lofty, Sierra Interactive, Mailbox Power, GoHighLevel, and MOJO Sells — so the leads flow straight into your CRM, dialer, or direct mail platform without copy-paste or CSV gymnastics.

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Likely to List FAQ

Can I try it for free?

Yes. New subscribers can try Premium Neighborhood with Likely to List free for 14 days. You can also bundle it with Expired and FSBO leads through our Getting Started Bundle for additional savings.

How much does it cost?

Neighborhood Basic is $49/month and Premium Neighborhood with Likely to List is $99/month. The Getting Started Bundle — which combines Expireds, FSBO, and Premium Neighborhood with Likely to List — is $156/month. All plans are month-to-month with no long-term contracts.

What area will I receive?

You provide a single base ZIP code and we deliver leads within a 50-mile radius. Inside the portal, you control exactly which ZIP codes are active in that radius at any time.

How do I incorporate predictive seller leads into my marketing?

Likely to List is the perfect companion to circle prospecting. Drop the highest-scoring leads into your Just Listed, Just Sold, and Open House campaigns, your direct mail rotation, or your daily call list. The predictive analytics simply ensure you’re focused on properties with a statistically higher propensity to sell — no more wasted time or marketing spend on homeowners who aren’t going anywhere.

What attributes are used in the algorithm?

That’s literally a million-dollar question, and we’d be happy to answer right after the check clears. Of course, we can’t give away the recipe — but we can tell you the algorithm aggregates property data, owner information, listing history, and financial signals from hundreds of websites, county records, and public sources. Dozens of data points per property, billions of data points across our database, all distilled into a single Likely to List score so you can stop analyzing and start prospecting.

Are there any long-term contracts?

No. Every plan is month-to-month and you can cancel anytime directly from the portal.

How accurate is the contact information?

Extremely accurate. Each phone number is assigned a confidence score from our in-house algorithm, ensuring you’re always dialing the best available number. We are widely considered the industry leader in seller-lead data quality.

What information is included with each lead?

Owner name, mailing address, last sale date and amount, assessed value, estimated value, phones (mobile, landline, VOIP), email addresses, social media links, and full property details (beds, baths, square footage, etc.) — plus the Likely to List score.

How is Likely to List different from Expired and FSBO leads?

Expired and FSBO leads are sellers who have already decided to list. Likely to List finds sellers before they make that decision — giving you the chance to be the first agent in the door. Most successful prospectors run all three side by side, which is exactly why we built the Getting Started Bundle.

Does Likely to List work in my market?

The algorithm works nationwide wherever public record and MLS data is available. Some markets produce a denser pool of high-scoring leads than others depending on turnover and data availability — give our team a call and we’ll review coverage for your specific farm before you sign up.