Expired Listing Leads

What Are Expired Listing Leads?

An expired listing occurs when a homeowner’s contract with their real estate agent ends before the property sells. The listing then drops off the MLS, leaving the seller without representation and often frustrated with the process. Similarly, cancelled listings happen when a homeowner actively terminates their agreement with their agent before the contract period ends.

Sellers typically cancel due to dissatisfaction with marketing, communication, or pricing strategy. In both cases, these homeowners still want to sell but need a fresh approach and a new agent who can deliver results.

Why Are Expired Leads So Valuable?

Expired and cancelled listings create one of the most valuable lead sources in real estate because the seller’s motivation is already established. Unlike cold leads, these homeowners have already taken the significant step of listing their property, which confirms a genuine intent to sell. However, they also carry frustration from a failed attempt, so agents who reach out quickly with a clear plan and confident communication gain a major advantage.

Every day that passes after a listing expires, more competing agents flood the seller’s phone. That makes speed and accurate contact information essential to winning the appointment and ultimately securing the listing.

How My Plus Leads Gives You the Edge

My Plus Leads identifies expired and cancelled listings daily by scanning hundreds of online sources every night, then matches each property with the most accurate owner contact details on the market including mobile phones, email addresses,. As a result, you connect with motivated sellers before your competition does, armed with the data you need to make a strong first impression.

Whether you prospect by phone, email, text, or direct mail, starting each morning with a fresh list of expired leads gives you a consistent pipeline of listing opportunities.